Cebuana Lhuillier’s sports advocacy began with its President and CEO Jean Henri Lhuillier’s desire to boost sports development and awareness in the country. A sports enthusiast since his youth, Jean Henri recognizes the role of sports in nurturing life and leadership skills that ultimately contribute to nation-building.

As early as 2002, Cebuana Lhuillier has been supporting sports events and tournaments for softball, tennis, basketball, and horse-back riding among others. From Cebuana’s notable brood of athletes emerged a number of sports luminaries that have made their mark in the their respective sports like tennis masters Johnny Arcilla and Cecil Mamiit, equestrienne Toni Leviste, SEA Games softball champions RP Blu Boys and Girls, and MBA legends Cebu Gems.
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