"To help people improve their quality of life, we must not only provide them opportunities, but also provide them the capability to seize these opportunities."

Building on this core value of providing opportunities for the Filipinos, best exemplified by its core brand Cebuana Lhuillier, the Lhuillier family established the PJ Lhuillier Foundation, Inc. to serve as the company’s social responsibility arm. Since the year 2000, the PJ Lhuillier Foundation has been carrying out its mission through the generous support provided by the member companies of the PJ Lhuillier, Inc. The Foundation effectively create programs  that include scholarship grants, medical missions, and feeding activities, focusing on nutrition, health, education and livelihood. The PJ Lhuillier Foundation, Inc.  remains committed to empower Filipinos by further enhancing opportunities from which they can build their lives on.